THINKING
LIBRARY
Successful brand creation is equal parts creativity and awareness of the changing state of the market. This means keeping up to date on everything that’s being published now. Here is a list of what FORMA’s reading:
 
 
Designing social interfaces
 
We. The ideal customer relationship
 
Five minds for the future
 
Manufacturing processes for design professionals
 
Managing customers for profit
 
Designerly ways of knowing
 
Groundswell
 
Simply Packaging
 
How customers think
 
Abecedario de Antropologías
 
Miniature and Panorama
 
Kellogg on Branding
 
Payback
 
Lujo, mentiras y marketing
 
Green Business Strategy
 
The breakthrough imperative
 
How brands become icons