From the myths of the early Patagonian Indians to the release of the next generation of ipod – everything is connected and can be made relevant to branding. To develop a successful brand it is necessary to draw from all aspects of culture – to root one’s ideas deep in the social consciousness.  FORMA has collected the thoughts, plans and inspirations that make up its branding technique into papers and articles, and created this section of the website in order to give its clients a glimpse of the concepts that form the base of brand strategy.
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