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FORMA has developed a systematic, time-tested approach for collaborating with contractors which allows the company to work with a number of talented individuals while avoiding the negative aspects of maintaining a large, in-house team. In creating a high-end brand there is no precedent: every project is different and requires different expertise during its construction, development and positioning. While in-house creative teams run up against limited resources and lack of experience in certain areas, FORMA’s external talent is always carefully chosen for their in-depth knowledge of the task at hand. The company understands the value of multiple perspectives and for this reason FORMA works with creative individuals from all backgrounds including philosophers, economists, photographers, architects, artists, designers and many others. In building such a diverse ensemble of talent, FORMA ensures that all its work is not only visually appealing, but conceptually innovative.