[Photo: courtesy of Felice Physioc]

With the green revolution, it has actually become trendy to be environmentally conscious. In just about every Whole Foods Market in the U.S. you see fashion-conscious strolling around with their reusable, recycled bags and choosing fair trade instead of fair fur products. In Buenos Aires we see the same trend: try Palermo Hollywood’s Bonpland Market on Saturday afternoon to find a mercado full of organic breads, pasta, produce and clothes. Read the rest of this entry »

[Photo: courtesy of Julian Bedel]

We’ve just uploaded two new articles to the Papers&Articles Section of our site: “Modern Trends vs. Traditional Patterns” and “Look to History to Enter the Latin American Market Successfully.”  Both these articles focus on the different ways Latin American business, culture and design have been perceived by the rest of the world over the last century.   Check them out here!

We couldn’t help but notice how much the Banco Francés “Go” brand logo looks like another familiar logo…

The Banco Francés logo appeared just five months after we created the Bicentenario inverted-drop logo. We are so proud that the largest bank in Argentina chose to use our concept for their new marketing campaign. Read the rest of this entry »

We’re so honored to have our work featured on the amazing design site Graphic Exchange. The site’s creator, Fabien Barral, particularly liked our visual identity work for TGLT and Fundación Ecocentro. Check out the post about FORMA Cultural Branding here!

[Photo: courtesy of Felice Physioc & Julian Bedel]

The newest member of our team, Felice Physioc, has just written a new article about the relationship between existence, essence, existentialism and brand strategy at FORMA Cultural Branding. To check out the article, take a look at the Papers&Articles section of our site!

The Teatro Colón is perhaps the most recognized cultural symbol of the city of Buenos Aires, and has been producing opera, ballet and symphonic productions for more than a century. The theatre supports its own school and more than 1,200 employees. Additionally, everything for the productions is created in-house, including the set and lighting design, set pieces, and costumes. This month, the company will celebrate its 102nd birthday, upon which the old theater will reopen after extensive renovations.

FORMA Cultural Branding worked with the Teatro Colón for more than two years to help the theatre reorganize and redefine itself as a brand. Read the rest of this entry »

[Photo: courtesy of Julian Bedel]

FORMA Culture Branding just returned from a business trip to the beautiful Argentinean wine country.  We visited the city of Mendoza and the stunning Uco Valley, home to some of Argentina’s most respected wineries.

Read the rest of this entry »

Our sister company VIRTUALTRIP Digital Branding has just put the finishing touches on a new website for the talented artist Celina Saubidet.  The website is aesthetically minimalist in order to highlight the dynamic shapes and bright colors that characterize Ms. Saubidet’s work.  Check out Celina’s new site here!

[Photo: courtesy of Julian Bedel]

In one of the more memorable scenes from the movie Minority Report, based on the cult science fiction novel by Phillip K. Dick, a series of consumers walk through a mall where individualized advertisements materialize in front of them, reacting to an imperceptible computer scan of their retina.

This five-second scene in the move produced a considerable reaction.  ‘Is this the future of advertising?’ we all wondered.  Now, more than ever, that’s beginning to look like an affirmative.

Read the rest of this entry »

Check out the new website of our sister company: VIRTUALTRIP Digital Branding.  VIRTUALTRIP collaborates with FORMA to help our clients develop a strong online brand strategy, and build the tools that help make that strategy possible.

The design of the site was inspired by the Patagonian wilderness, and VIRTUALTRIP’s logo is an image of the Native Americans that come from Tierra del Fuego.  To read more about Patagonia and how it inspired us as a company, visit the Fitzroya site.