[Photo: courtesy of Flavia Bocco]

In her article “Branding & Negative Associations: Burberry,” Guest writer Jennifer Tobias discusses how Burberry’s cheapening image is a cause of concern to a company that has just managed to claw its way back to the top of the luxury market after decades of decline.  Read the full article in the Papers&Articles section of our site.

Ethics is an important concept no matter what we do. In the civilized world, ethics is in fact the cornerstone of most laws, governments, and institutions (or at least what we aim to influence these concepts). Even in the digital branding world, a sense of moral principles is essential to an agency’s legitimacy. Online sharing is quite common, however always with the condition of giving credit to those who influenced your work.

The theme of ethics came up this week after it was revealed to us that an impostor of a graphic designer, a self-proclaimed “Creative Workshop” site, has stolen a visual identity that we developed for TGLT Forum Residencias, a subdivision of an international enterprise with partners in the United Kingdom and Brazil. The internet is revolutionary because of the amount of information that is accessible, but that doesn’t mean accreditation isn’t necessary. Although we appreciate Graph Volcano’s obvious appreciation for our visual identity design for TGLT, to copy and paste it into their webpage and call it their own is simply unacceptable.

Thanks to Fabien at Graphic Exchange for informing us of this breach of virtual ethics.

[Photo: from a painting by Julian Bedel ]

That the Deepwater Horizon oil spill is a catastrophe is unquestionable, but the reaction of the American people — particularly those not directly affected — is unprecedented in its vehemence. BP’s maladroit handling of its public relations following the spill certainly exacerbated the public’s anger, but to understand where the sheer vitriol of the public’s reaction came from, other factors must be considered. Some have speculated that the reaction to BP following the oil spill was perhaps in part due to public feelings of betrayal. Before the spill, surveys had found that consumers regarded BP as relatively environmentally friendly, a belief the oil spill has violently shattered. Read the rest of this entry »

We’re so honored to have our work featured on the amazing design site Graphic Exchange. The site’s creator, Fabien Barral, particularly liked our visual identity work for TGLT and Fundación Ecocentro. Check out the post about FORMA Cultural Branding here!

The Teatro Colón is perhaps the most recognized cultural symbol of the city of Buenos Aires, and has been producing opera, ballet and symphonic productions for more than a century. The theatre supports its own school and more than 1,200 employees. Additionally, everything for the productions is created in-house, including the set and lighting design, set pieces, and costumes. This month, the company will celebrate its 102nd birthday, upon which the old theater will reopen after extensive renovations.

FORMA Cultural Branding worked with the Teatro Colón for more than two years to help the theatre reorganize and redefine itself as a brand. Read the rest of this entry »

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Today we at FORMA were lucky enough to be visited by the lovely Eva Green of Pentagram, New York.  She brought us some amazing gifts in the form of three books: “Pentagram” (or, as it’s often called, “The Pentagram Bible”), “Pentagram Marks,”  and “Pentagram Papers 40.”   Anyone in the branding business will tell you these books aren’t widely distributed — in fact, they are pretty hard to come by…so we feel privileged to have our own personal copies!

FORMA clients Porsche, Citi and Pulenta Estate unite in a creative co-branding campaign in honor of the harvest holiday Fiesta de la Vendimia.   The event was held on-site, at the Pulenta Estates vineyard in Mendoza.

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Nueva identidad para el bar high-end L’Abeille.

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