El sábado 23, en conjunto con Elena Abugauch de  Museos de  Buenos Aires, brindamos una conferencia acerca de “La identidad visual para entidades culturales”, donde expusimos nuestras experiencias y los desafíos que involucran desarrollar marcas culturales.

Me sorprendió el nuevo Centro Metropolitano de Diseño, su infroestructura, equipo de gente, contenido, todo alucinante. Muy recomendado para ir a visitrarlo.

[Photo: courtesy of Julian Bedel]

I recently stumbled upon an interesting older article from a site called JapanInc., discussing the power of foreign brands in Japan throughout history.  The article begins detailing the success of US ice cream producer Häagen-Dazs, probably the most famous example of a “constructed” brand. The Häagen-Dazs founders chose the Nordic-sounding name (which is, in fact, gibberish in all languages) in the 80’s when they started the brand — the name was chosen to give the expensive ice cream an ‘imported’ appeal.  The article develops this idea in relation to Japan, and discusses how Japanese brands with invented foreign names dominate the market.* This article got me thinking about the power of foreign brands in Argentina, and how Argentine consumers perceive imported goods. Read the rest of this entry »

[Photo: courtesy of Felice Physioc]

With the green revolution, it has actually become trendy to be environmentally conscious. In just about every Whole Foods Market in the U.S. you see fashion-conscious strolling around with their reusable, recycled bags and choosing fair trade instead of fair fur products. In Buenos Aires we see the same trend: try Palermo Hollywood’s Bonpland Market on Saturday afternoon to find a mercado full of organic breads, pasta, produce and clothes. Read the rest of this entry »