Archive for the ‘Architecture’ Category
The New Face of the Teatro Colón : A New Brand Identity
The Teatro Colón is perhaps the most recognized cultural symbol of the city of Buenos Aires, and has been producing opera, ballet and symphonic productions for more than a century. The theatre supports its own school and more than 1,200 employees. Additionally, everything for the productions is created in-house, including the set and lighting design, set pieces, and costumes. This month, the company will celebrate its 102nd birthday, upon which the old theater will reopen after extensive renovations.
FORMA Cultural Branding worked with the Teatro Colón for more than two years to help the theatre reorganize and redefine itself as a brand. Read the rest of this entry »
News from Mendoza
[Photo: courtesy of Julian Bedel]
FORMA Culture Branding just returned from a business trip to the beautiful Argentinean wine country. We visited the city of Mendoza and the stunning Uco Valley, home to some of Argentina’s most respected wineries.
Arquitectura en José Ignacio
José Ignacio definitivamente perdió su idílica imagen que perduró hasta fines de los años 90′, a partir de ahí una falta completa de control en la identidad del pueblo, hizo que distintos criterios arquitectónicos transformen la identidad de la villa.
